TARGET CONCEPT AD DESIGNS

The idea was to market these ads to people who like to hike and climb outdoors. All ads were created in Adobe Photoshop, then they were compiled into a process book using Adobe InDesign. This process book shows my thought process from beginning to end, it includes rough paper sketches to the final product.

Screen Shot 2019-03-11 at 1.52.21 AM
Screen Shot 2019-03-11 at 1.52.21 AM

Screen Shot 2019-03-11 at 1.44.36 AM
Screen Shot 2019-03-11 at 1.44.36 AM

Screen Shot 2021-01-14 at 5.06.46 PM
Screen Shot 2021-01-14 at 5.06.46 PM

Screen Shot 2019-03-11 at 1.52.21 AM
Screen Shot 2019-03-11 at 1.52.21 AM

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